Case Studies
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Search Engine Marketing Case Studies
Design & Optimization of New Web Site Project
This client provided a detailed brief of the requirements for a new web site project and emailed all the relevant information across in word docs and scanned images of the type of look and feel needed to represent the new business idea that was to be launched.
From The Initial Marketing Brief . . .
From the initial rough layout a web site template was developed that was satisfactory to the client and from there a detailed site plan was produced with page structure, high resolution images and definitive colour scheme that was agreeable to the client. The complete turnaround time from start to finish was only four weeks. The new site has been launched, the page optimization has been done and Joe Search is engaged on continued search engine marketing and optimization work for the long-term promotion of this new site design. Refreshed optimization and deep link building services along with some image changes are booked for the coming months. The client has business in a very competitive area so an ongoing strategic marketing plan has been developed and put into action.
Advanced Link Building, Page Optimization and Keyword Targeting
The client already had a very reasonable looking web site that was somewhat lacking in content and certainly in search results. Having made an in depth review of the
client web site and the competitors sites in the same target market sector it was decided that Joe Search would be engaged to work on the site and provide an increased number
of inbound relevant links to the site, provide keyword research and targeting reports, competitor analysis reporting and search engine position reports on a monthly basis.
With all the detailed information that was gathered the site optimization program was developed and after a few months began to produce search engine listings that delivered
customer enquiries to the client web site and generate a solid increase in sales revenue for the business. Site optimization and ongoing monthly reports have been scheduled for this web project.
Managed Google CPC
Cost Per Click
This client had no time to waste! A detailed site analysis report was delivered to the client recommending that an ongoing search engine marketing program was undertaken with a view to gaining page one results as
soon as the work was indexed by the search engines.
The client saw the benefit of the long term program but wanted fast results and highly qualified enquiries to the business in a matter of days so a managed cost per click advertising campaign was developed in a very
short time and page one results were maintained in the paid search listings that delivered new sales enquiries and targeted traffic to the business.
The medium term plan is to develop the search engine marketing process for this site and enhance the paid search listings with organic search results to maximise online visibility for the chosen set of keywords
that are being marketed.
Monthly search engine position reports and competitor analysis reports are also being provided that are starting to show a solid return on investment form the marketing work.
eCommerce Site Marketing
Increased Search Traffic & Sales
Client web sites that have an integrated ecommerce shopping cart system to sell their catalogue of items are a great way to demonstrate the effectiveness of search engine marketing services.
The optimization and SEO work that is carried out on the site can easily be tracked and monitored by the increased number of visitors displayed in the site stats software and of course the number
of sales that are generated for the online business.
This client currently enjoys a steady increase in targeted traffic to the site and increased sales revenue as a direct result of search engine marketing services being provided to this business.